Every successful business has a well-thought out strategy. Wellbeing initiatives are no exception. To be successful, every business needs to have a strategy for the goals they want to achieve, and this includes employee wellness.
Mari Ryan: Every successful business has a well-thought out strategy. By definition, strategy is a high-level plan to achieve one or more goals under conditions of uncertainty. To be successful, every business needs to have a strategy for the goals they want to achieve.
When I first came to the field of workplace wellness over a decade ago, I came from a business background. I noticed there was very little written about, or well-adopted practices, on planning wellness programs. In 2014, the Massachusetts Department of Public Health, in conjunction with the Worksite Wellness Council of Massachusetts, conducted a state-wide benchmarking survey. That survey showed that only ten percent of the respondents had a written strategic plan for their wellness program. Just like any other business objective, a workplace wellbeing initiative needs to be fully thought out and planned. A strategic plan for wellbeing initiative is a documented plan that identifies a vision, mission, goals, objectives, as well as the infrastructure and resources that will be required to achieve the goals of the initiative.
Other elements of the strategic plan include a communications plan, a plan for the incentives, if they are going to be used, and an evaluation plan. The Advancing Wellness team works with our clients to help create a strategic plan for their wellbeing initiative. You can learn more about some of our client work in the case studies and testimonial videos on our YouTube channel.