Rosemary Froehlich spent over 15 years in Corporate Human Resources and a decade in marketing and advertising. As the person responsible for running the company’s wellness program, she knew which communications got attention, which newsletters and webinars attracted subscribers and attendees, and which special reports she forwarded to senior management. In this video Rosemary talks about the the importance of communications to the success of workplace wellbeing. In this video we answer the questions: 1. Elements of effective wellness program communications 2. Why it is important to create a brand for your wellness program, 3. Common mistakes in wellness program communications.